The Media relations and Social Media Unit is responsible for the management of generic University-wide recruitment drives through the use of various media as well as Corporate Marketing activities. The Unit ensures that the visibility and usage of the brand is maintained internally and externally. The aim of all marketing efforts is to ensure that UKZN is recognised as world-class academic institution.

The University also boasts strong social media presence through a number of social media platforms and efforts. The Social Media Unit engages with the public as well as internal and external stakeholders such as prospective students, parents and current students. UKZN is active on social media platforms such as Facebook, Twitter, Instagram, YouTube, and LinkedIn.

The Media Relations Unit is the communication hub for both print and electronic media. The office is the link between the University and external media through, for example, the preparation of media statements, crisis communication, media monitoring, and the crafting of official responses to media queries on the many endeavours undertaken by the University.